With the evaluation menu – which is played at the end of each phone call – you can assess the quality of each phone call by lead quality or order value. Additional, the call evaluations can be send to Google Analytics based on ‘event tracking’ and categorized by channel. With call evaluations in Google Analytics you are able to optimize your campaigns based on valuable conversions.
The evaluations are sent by a Google Analytics event (event tracking). You can choose to make a ‘goal’ out of each event, so you can integrate Call Tracking data into your Analytics-reports.