Call Tracking makes it possible to measure call conversions and can be applied in various ways. You can measure data for each marketing channel or per visitor. Below, the differences are explained in more detail:
- Dynamic per visitor – AdCalls Basic
Each new visitor is linked with a number: you can measure through which channels and what keywords visitors entered you website.
When communicating different numbers of branches or departments on your website, AdCalls offers multi-tracking. By communicating different numbers on your website, visitors can be forwarded immediately to the right office or department. So you can measure not only the marketing channel, but also the responding office.
- Dynamic per channel – AdCalls Light
Per channel one telephone number is issued. Visitors will see one unique phone number per channel when they enter your website.