In the B2B sector, a ton of business is conducted by phone
Distorted conversion ratio
In the B2B sector, most leads come in via telephone. Not measuring these conversions results in a distorted conversion ratio. Despite the many leads coming in, the conversion ratio is low.
Reliable conversion ratio
You can gain complete insight into your call conversions with call tracking. By including these conversions in the results of your campaigns, you end up with a reliable conversion ratio.
By also measuring your telephone contact moments, you can gain complete insight into all your conversions and optimise your campaigns based on complete data.
Invest in valuable keywords
Invest more in valuable keywords and generate more leads. With the right insights, you can make better marketing decisions and better justify the marketing budget.
Assess your inbound calls
Assessing your calls lets you know which campaigns, ads and keywords are generating valuable interactions.
If you want to boost your conversions, AdCalls is a must-have! It is perfect for conversions via telephone and the collaboration is great!
With AdCalls, we can better substantiate our optimisation choices and improve the performance of our clients’ campaigns.
Since partnering with AdCalls, we have gained a wealth of additional insight into our conversion data. Existing conversions have now become measurable.